top of page
Beginnings
The inspiration for Blood In The Cut was a combination of a song by
K. Flay and a desire to encourage others that healing is hard but possible. BITC Fight Gear is not for "fight fans," it's for the everyday fighters like you and I.
motto
Blood flowing into the wound is the body beginning to heal itself. Whether your wounds are from the ring, octagon, or life, BITC Fight Gear stands for the raw emotion and healing of those wounds, both mental and physical. Our brand is a recognition of the strength and courage needed to keep fighting.
DESIGN
The crown of thorns is a reminder that everyone has a cross to bear. And the drop of blood is an example not only of the wounds from a fight but the proof and encouragement that healing still exists.
bottom of page